Sam Caucci, our founder and CEO, had the pleasure of catching up with Bloomberg Markets Radio to discuss in-store retail sales. Hosted by Carol Massar and Lisa Abramowicz. Listen to the episode in the player below.
Seasonal workers require fast, efficient training
Retailers big and small alike hire temporary workers to meet cyclical labor needs. Those temp workers may only work a few weeks at a time, but they still need training. So, employers need to train temporary staff quickly, in a way that ensures an amazing customer experience, and therefore drives sales.
Newly hired retail temp workers need to get on the floor fast, and they need up-to-date product knowledge. Here’s where quick-burst mobile games provide massive benefits to retailers:
- Training times decrease massively over ‘watch this online course’ or ‘read this manual’ methods.
- Temp workers on the floor waste less time consulting manuals or desktops for product information during the middle of shifts.
- Shoppers enjoy greater employee expertise and faster responses to common questions.
- Managers can update training programs in a fraction of the time, and for a fraction of the cost, whenever products or procedures change.
Different industries and companies need unique training programs
Ideally, you want to easily create custom programs for any number of needs, for temp workers or long-term employees.
For example, we build quick-burst mobile games that’s ready to use in less than ten minutes. Then, managers can quickly alter the game to reflect new business circumstances. We build the first few games for each new client to get them going as quickly as possible.
But our system’s user-friendly enough that managers can begin creating on their own immediately.
Measuring the ROI of quick-burst mobile games
We use the following metrics to measure training ROI in retail and service sectors:
- Knowledge retention;
- Change in sales productivity;
- Increase in quality of customer service (measured through customer surveys).
Staff who need enhanced training the most aren’t always the new sales associates. They’re the recently promoted team members that lack managerial experience.
With gamification, we can get those team members up to speed quickly, for minimal cost.
All our games can be completed in three minutes or less; they’re kind of like interactive trivia. In a retail business application, a game might ask, “Take XYZ shoe, what is the price?” Or, “What is the difference between item one and item two?”
We often start with a company’s existing documentation and use it as data for games.
How to get your employees to participate in training
After training tens of thousands of employees across the globe, if we know anything it’s this: the most effective training programs don’t force employee participation. Managers find incentives that motivate employees to get better at the games. Contest style rewards also work very well.
To effectively use positive incentives, think of ways to gamify the experience for your team. Make it fun. Some rewards we’ve seen work well include Amazon gift cards for the top player of the month, or dinner with the CEO.
Future of the labor industry
There’s a key trend in the labor market that all employers should learn about: the growing skills gap.
The term ‘skills gap’ refers to the difference between the skill sets needed to complete a job and the skill sets available to employers. Not only are skills gaps in many industries growing, but training programs aren’t keeping pace.
New generations of workers respond differently to different training styles. Businesses can leverage these generational learning styles.
By 2020, 50% of employees will be millennials. Out of this group, many will have completed 25,000 hours of training in their field and still feel unprepared to work. World-renowned game designer Jane McGonigal estimates that a 21-year-old has spent 10,000 hours gaming. Both millennials and Gen Z understand gaming, so we use gamification to train effectively and close the skills gap.
Outline by minute
01:00 How quick-burst games make the gig economy work better.
01:30 How complicated is making a game for a new industry?
03:00 How we measure ROI for retail training.
05:15 Other industries and sectors we currently work with.
06:00 The types of games we create.
07:00 How companies can best incentivize training.
07:45 Future labor market trends.